SEO On Page Optimization

On Page Optimization

On-Page Optimization is the process of optimizing web pages to rank higher in search engines to increase their traffic. During this process, optimization takes place inside a web page.

HTML mainly consist of two parts: the head part and the body part. The head part includes the URL, title, description while body part contains the content. Google first analyses the URL to get hint about the page. Then it proceeds to analyse the title, meta description and the content. Gaining a clear idea of that particular web page. The search engine results listed in Google is called Snippets, which consists of a favicon, title, URL and description.

(1) SEO Title Optimization: There are several factors need to consider during title optimization.

(a) Include focusing keywords.

(b) Limit the number of characters to 55-60.

(c) Title pixel width should be within 512.

(d) Make the title attractive and impressive.

(e) Ensure there are no spelling mistakes or grammatical errors.

(f) Avoid using full capital letters or full small letters.

(g) Keep the title unique and relevant to the content.

(h) The title should have a minimum of three words.

(i) Avoid title duplication.

Advanced snippet: Additional tools implemented on a snippet to increase Click Through Rate(CTR) includes star rating, site links, site link search box, events, thumb nails.

(2) Meta description

A meta description is a brief summary of what a particular page is about. It is meant to give users an idea of the content and its relevance to their search query. The meta description tag must be included within the head section. It should be error free and unique, with character limitations. For a page, the character limit is 155 to 160, and for a blog post, it is 150. The pixel width of meta description is 1024. If Google finds the meta description inappropriate or irrelevant, it may use the h1 or h2 tag titles as the meta description. Avoid keyword repetition. Robots meta tag is used to instruct bot to crawl a web page and display its content. 

<meta name="robots" content="index, follow"/> 

(3) Body Section Optimization

The main heading or h1 tag is the most important part of the body section. It should be free from spelling mistakes and grammatical errors. An h1 tag can contain 6 to 7 words. Only one h1 tag should be present; multiple h1 tags may lead to contradictions and page defect. If multiple h1 tags exist, crawlers may get confused and save these pages in a temporary database called the Sandbox.

Landing page: An SEO landing page is designed for a particular service or product. They have a high conversion rate compared with other forms of content. It is better to have only one h2 tag on a landing page. The h2 and h3 tag headlines should match the content of the page.

(4) Content Optimizing

Content optimization is the process of ensuring the written content reaches the target audience effectively.

(a) Keep the sentences simple.

(b) Ensure readability.

(c) Provide proper space after a full stop.

(d) Include focusing keyword at least once or twice.

(e) Synonyms of the focusing keyword can also be included.

(5) Image optimization

Image optimization involves making images easier for Google to understand and more useful for site visitors. The file name and the alt name should be the same. Instead of using spaces, use hyphens to save two or more words in an image.

example: tour-package.

(6) Anchor text optimization 

Anchor text is the clickable text within a hyperlink.  Anchor text optimization is the process of selecting and optimizing the anchor text. This optimization technique plays an important role in search engine rankings and enhancing user experience. 

(a) The crawling process can be boosted by building anchor text. 

(b) The use of anchor text can reduce the bounce rate. 

(c) Internal navigation can be increased through the use of internal link.

(d) Avoid linking the focusing keyword to other websites having same keywords. 

The major links used in anchor text optimization are: 

(1) Internal link: These are links from one page of your website to another page within the same website. 

(2) Outbound links: These are links created on your website that point out to other external websites.

(3) Inbound link: These are links that come from another web site to your own website. 

I have already written a blog on 'History and Evolution of Search Engine Optimization'. Please check it out as well.